However, there’s nothing for guys to tag along to here on Book Club 2, with 77% women showing up, and the largest quad being over 55 at 48%. How else to open a movie to $12.7M during the winter around Super Bowl weekend (there’s also a theory that the ‘Brady’ in the title got some guys dragged along with their better halves). That might have been a great idea here for circuits to practice.
Don’t blame streaming: Older female skewing ‘The Second Best Exotic Marigold Hotel’ also had a single digit opening - back in 2015.Īlso, consider this: By pre-pandemic standards, the start here for Book Club 2 isn’t that far from where another older-skewing female title, The Second Best Exotic Marigold Hotel, was back in 2015, that posting a $8.5M opening (finaling at $33M stateside).įurthermore, there isn’t any lower ticket pricing in place by exhibition like there was on the previous Fifth Season theatrical release, 80 for Brady, which starred Book Club 2 actress Fonda with cinematic buddy Lily Tomlin.
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